When developing a logo for a client, I remind myself of some important criterion that must be met for a great looking logo. Here is my list that I refer to when beginning a new concept.
1. Design for the least common denominator. Design a logo for a one inch dimension. If it looks good at one inch, it will look good at any size.
2. Think about color. You want your logo to look good in only one color, or in multiple colors. If the logo is represented in black and white only, then you have a stellar logo concept. You can gradually add in the color scheme that you’d like to have for your completed logo.
3. Various mediums. How will the logo translate on a variety of mediums, including promotional items, t-shirts, printed pieces, online components, etc..
4. Avoid trendy fonts. Using trendy fonts for logo development sounds like a fun idea (because the font is popular!), but it isn’t a good idea because trendy fonts aren’t timeless. You’ll date your work when you use a trendy font. Even if you see others doing this, try to avoid it.
5. Follow graphic standards.
Happy logo designing, y’all!
ETA: Just wanted to share another great compilation of logos. They have hidden meanings. Awesome!